Customer Relationship Management CRM is generally the base module in a good ERP system. ERP CRM modules usually contain functionality such as estimating, quotes, orders and recorded interaction with customers and potential customers. Most ERP CRM solutions also contain management tools for organizing information on potential clients, prospects and marketing efforts.

In many organizations CRM is the critical module. ERP CRM in fact, is one of the modules within the ERP system that can make or break the organization. Most companies rely on their ERP CRM system to track RFQs requests for information and quotes. In these systems the documentation, estimating and merchandise configuration tools can be extremely involved. Organizations that use tools for estimating and configuring jobs are typically engineer to order companies. Many organizations can gain competitive advantage by offering customers fast accurate promise dates and information.

An additional feature often found in advanced ERP CRM solutions is capacity feedback. ERP CRM systems that provide this feature are capable of providing available to capacity estimates to the sales team. This ability to deliver quick and accurate delivery dates can be a convenience to your customer. This can be the type of information that makes customers wish to work with your organization. Advanced ERP CRM systems provide available to promise calculations that consider scheduled production and supply chains into consideration.

While straightforward ERP CRM systems are effective in many organizations. An ERP CRM system can offer superior customer convenience options. These options can make the added expense worth the price in many companies